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RUTHERFORD DUST SOCIETY LAUNCHES WATERSHED STEWARDSHIP PROGRAM FOR NAPA RIVER

January 23, 2003, Rutherford, Napa Valley, Calif. — Vineyard owners in the Rutherford, Napa Valley wine growing region have begun an unprecedented stewardship program to restore four miles of the Napa River which flows through the prized appellation.

The Rutherford Dust Society, an association of vintners and growers founded in 1994, is coordinating the public-private partnership to develop a long-range master plan by late spring 2003. In November, work began to catalogue existing restoration programs, to measure invasive exotic species, and to map the Napa River's flow through Rutherford.

Late last year, the Rutherford Dust Society Board of Directors voted unanimously to empower a subcommittee, the Rutherford Dust Restoration Team (RDRT or "our dirt"), to initiate a plan to manage and restore the river. The sub-committee is co-chaired by John Williams, president of Frog's Leap Winery and president of the Rutherford Dust Society, and Davie Pina, owner Pina Vineyard Management, LLC, also a Rutherford Dust Society Board member.

"To repair the main stem of the Napa River, to restore its habitat, we needed owner commitment, a holistic approach, and supportive government agencies," said John Williams. "So far, we have all three, which bodes well for expanding the program to the tributaries," he added.

Vineyard owners are often discouraged from pursuing their own restoration programs by the high cost and time required to coordinate with as many as eight government agencies who oversee such programs. "The Rutherford Dust Society can aggregate all these projects under one umbrella, which allows the group to coordinate work and funding more efficiently and less expensively than any individual land owner could acting independently. It's just doing the right thing by business and the environment," said Davie Pina. "Eighty percent of land owners along the river have provided funding and access rights during this first phase, and there's no reason to believe we won't get the final 20% in the next few weeks," he added.

"The way this organization has hustled to launch their program has been astonishing," said Stephen Rae, environmental science consultant to Napa County and owner of Musci Natural Resource Assessment. "The fact that the land owners have provided signed access agreements and financial commitments in advance is rare. It typically happens the other way around."

The initial phase of the project commenced in November at an estimated price of $52,000. The goal is to produce a master plan this spring that is based on a comprehensive analysis of the overall health of the Napa River as it flows through Rutherford. Research includes cataloguing bank erosion, understanding the area's ecological history, mapping the prevalence of native and non-native species and Pierce's Disease host species, measuring water flow and flood potential, understanding the scope of existing restoration projects, and initiating the grant application process for this ambitious project.

The Rutherford Dust Society has hired Ellie Insley of Ellie Insley & Associates to coordinate the project. Subcontractors include Philip Williams & Associates, LTD. (PWA) to develop the Conceptual Restoration Design plan, Napa County Resource Conservation District to conduct the fish habitat survey, and Napa County Flood Control to perform Arundo donax mapping.

The Rutherford Dust Society will continue to provide updates on the program to interested journalists. Please call Jeremy Benson, executive director, at (707) 254-1107. The Society will also post information at www.rutherforddust.org.

About The Rutherford Dust Society
The Rutherford, Napa Valley appellation is both the geographic and historical center of grape growing in the Napa Valley. Approximately six square miles, the appellation includes 27 wineries and over 63 grape growers. Vintners and growers founded the Rutherford Dust Society in 1994, whose mission is to encourage and promote the highest quality standards in grape growing and wine making in the Rutherford Viticultural Area, and gain recognition for this quality through education of the membership and public.